Ayoub

ANow streaming

Work with me

Product help from someone who runs his own.

I run a studio and lead product across our own ventures. The advice comes from decisions I have to live with.

Book a callSee the four ways
Ayoub Jouini explaining something across a desk at night

Pick your format

Four ways to work together

One session, 60 to 90 minutes

Strategy call

For: Founders with one hard question

Pricing, scope, build or buy, the next hire, or why the project keeps slipping. One problem, worked through properly.

  • A short brief before the call
  • The call itself, recorded if you want
  • Written next steps afterwards
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Fixed scope, written report

Product audit

For: Teams about to spend real money

A review of your product, roadmap and codebase before you commit: what to keep, what to cut, and where the risk sits.

  • Product and roadmap review
  • Technical and delivery risks
  • A prioritised plan you can act on
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Part-time, month to month

Fractional product lead

For: Startups without a head of product

I run product for you a few days a month: roadmap, scope, the team's priorities and the decisions nobody else wants to make.

  • Roadmap and scope ownership
  • Weekly rhythm with your team
  • Hiring help for the permanent role
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Fixed price, fixed result

Build with Hortensia

For: Founders who need it built

The studio designs and builds your product at a fixed price. We carry the risk of our own estimate.

  • Discovery and scope in writing
  • Design and build by the studio team
  • Launch, then support
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A good fit if

  • You have a product or a plan, and a decision you keep putting off.
  • You are about to spend real money on a build and want a second opinion first.
  • You need someone to own product for a while, without a full-time hire yet.

Probably not if

  • You want a quote for the cheapest possible build.
  • You need someone to only take orders, not argue with the scope.

The format

How a project runs

  1. EPISODE 01

    Discover

    Who it is for, what they do today, and what would make them switch.

    • Conversations with real users
    • The problem on one page
  2. EPISODE 02

    Scope

    What ships first, in writing, with a price attached to the result.

    • A written scope
    • A fixed price for the result
  3. EPISODE 03

    Build

    Short cycles, working software every week, decisions logged as we go.

    • A demo every week
    • A decision log you can read
  4. EPISODE 04

    Launch

    Real users, real numbers, and a plan for what comes next.

    • A live product
    • You own the code

FAQ

Before the first call

THE NEXT EPISODE

Your product could be in it.

Tell me what it is and where it's stuck.

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  1. 1You writeWhat it is, who it's for, and where it's stuck.
  2. 2I answerPersonally, with questions or a straight no.
  3. 3We scopeA fixed price for a fixed result, in writing.